I Press Hard - I Finish Strong.
Why we're doing this thing:
LeeRacing was started on June 8th, 2010 by Keith Lesperance of Lee Printing Company. After running in several races around Michigan, he saw all the different kinds of people, big and small, old and young, fit and out of shape, all trying to run the same races. This excited him because he learned that it was not about competing against one another like he had always thought, but it was more about finishing and even more, finishing strong. Keith found out that winning simply meant you pushed yourself harder than the last time. So now, how to tell everyone? First it was to go encourage all his employees at Lee Printing that they could do it. Then on to the friends and family, but he still wanted to do more. The question was asked, how to help motivate others to become more active by encouraging them to compete in fitness races and charity events? With the support of the employees at Lee, Keith started the LeeRacing brand to start sponsoring local races and athletes. LeeRacing tells inspirational stories of people who have pushed themselves beyond perceived limits and continue to press hard and finish strong.